About
Too many products fail by solving problems that don’t actually exist. Jenia will share the Jobs-to-be-Done (JTBD) framework to identify why customers actually "hire" a solution.

Learn how to source the right respondents, conduct customer interviews and ensure every feature has a clear purpose.
Whether validating a new idea or auditing an existing product, this session replaces guesswork with a focus on real human behavior.
WEBINAR ENDED
Presenters
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Jenia Zimmerman-Buhaienko
Founder
Founder of Atta, an AI-powered health assistant for women (built with Lovable, btw). As a former Product Marketing Manager, Jenia has scaled B2C and B2B products from scratch to millions in ARR. She is also a JTBD expert who has personally conducted 120+ customer interviews to drive growth. Seattle-based and a proud French bulldog mom.
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Xavier Fuentes
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